Klarna is a popular payment solution that offers flexible payment options for online shoppers. It enables customers to make purchases without immediate payment, allowing them to choose from options like “Buy Now, Pay Later” or installment plans. Klarna aims to simplify the checkout process and improve the overall shopping experience by providing a seamless payment solution. With Klarna, customers can complete their purchases with just a few clicks, and merchants can benefit from reduced payment friction and increased conversion rates. Klarna performs risk assessments to evaluate customer eligibility for specific payment options, helping merchants mitigate risks associated with fraud and non-payment. Overall, Klarna provides a convenient and user-friendly payment experience for both customers and merchants, making it a popular choice in the e-commerce industry